Make It Easy to Consume and Share
Content that’s super easy to read and share is of the keys to great content.
You can have a post written by the world’s top copywriter. But if that post is hard for people to consume, no one will read it.
Here are a few tips to help make your content easier to consume, skim and share.
Keep it Snappy, Rich and Entertaining
Whether you’re writing about content creation or cars, your writing needs to grab (and keep) people’s attention.
Otherwise, they’ll click over to something else.
How you grab someone’s attention depends on the format you’re working with.
When I create videos, I use “Family Guy moments” throughout the video. These are little asides that add some humor to and spice to my video content.